Affiliate Disclosure
The site runs on affiliate partnerships, Lucky Ones among them. Below is exactly how that funding works, why it costs you nothing as a reader, and the wall that keeps commission away from any rating or verdict.
1. How this site is paid
When a reader clicks an affiliate link and creates an account on Lucky Ones, the site may earn a commission. That commission is paid by Lucky Ones from its own marketing budget, not by the player. It does not raise any cost on the operator's platform, change the deposit minimum, or shave anything off your welcome bonus. Two structures are common: a fixed CPA (cost-per-acquisition) paid once a qualifying account is created, and a revenue-share arrangement under which a small percentage of net gaming revenue from that account is returned over time. The only practical effect is that Lucky Ones sees, at the moment an account is opened, that the click originated on this site.
2. What it costs you
Nothing at all. Affiliate links carry the same cost as direct links — zero. The Lucky Ones welcome offer (100% deposit match up to a large welcome figure plus free spins on featured slots, triggered on a C$50 first deposit) is identical whether you arrive through an affiliate link, a search ad, or by typing the brand's domain directly. The 40x wagering on bonus funds, the C$10 general cashier floor, the free spins no-deposit offer, the C$5–C$10 max-bet ceiling and the 30-day expiry all stay the same. Withdrawal speeds via Interac e-Transfer and crypto, the KYC requirements, and the rotating promo set are unchanged.
3. Why this is allowed to be neutral
The honest answer is reputation arithmetic. A casino review site survives by being right about which operators are worth registering on. Inflate scores to flatter Lucky Ones or any other partner, and within a few months the audience driving traffic (and commissions) shifts to a competitor. The long-term commercial interest of an affiliate site lines up with its editorial interest. The same checklist applies identically to every operator, partner or not. We have rated partner operators at six and below, and operators with no commercial relationship at eight and above.
4. What "not influencing the review" means in practice
Three concrete rules. First, partnership status feeds nothing into the score. Second, partnership status does not unlock favourable framing: where Lucky Ones has a weakness (40x wagering, free spins released only on featured slots, table games not contributing to playthrough, withdrawals required to match the deposit method, KYC reviews that sometimes stretch beyond the published 24–48 hour window, the lack of a published general terms-and-conditions document that Casino.Guru has flagged), the weakness shows up under the relevant section. Third, the operator does not pre-approve content; Lucky Ones sees the review when it goes live, the same as everyone else.
If Lucky Ones flags a factual error, we check the claim, correct it if it is wrong, and add a dated note at the foot of the review. We do this whether or not the operator is currently a partner. If Lucky Ones argues that a low score is "unfair" without identifying a specific factual error, the score stays put.
5. Recognising affiliate links
Every outbound link from this site to Lucky Ones carries the rel="nofollow noreferrer noopener" attribute with target="_blank", the standard signal that the link is part of a commercial relationship. The link usually routes through a tracking redirect at /go on this domain so the site can count clicks before forwarding you to Lucky Ones; nothing is appended to the operator's URL on your side. Links to regulators, helplines, news outlets and game studios are not affiliate links — those carry rel="noopener noreferrer" only.
6. Compliance with disclosure rules
The relevant Canadian rules are the Competition Act (which prohibits false or misleading representations) and the Competition Bureau's guidance on disclosing material connections in influencer and affiliate marketing, both of which require affiliate relationships to be disclosed clearly enough that a reasonable reader understands the commercial nature of the link. This page is the site-wide disclosure; the Lucky Ones review page also carries an inline disclosure note above the first affiliate CTA. International readers should note the FTC (United States) and the CMA (United Kingdom) require similar disclosure for advertising aimed at their residents.
7. Commitments to readers
Disclosure is up-front and visible, never buried. The Lucky Ones review follows the same checklist applied to every operator. Errors are corrected on a published timeline. Lucky Ones does not preview content. Affiliate status is signalled in markup so technically literate readers can verify it. The full editorial process lives on the Editorial Policy page. Anything that looks like a breach of these rules can be raised through the Contact page.
8. Wider context for readers
The player-protection commitments built into every score are on the Responsible Gaming page. Privacy practices sit on the Privacy Policy page, with cookie detail on the Cookie Policy page. The full menu of what we cover is the Lucky Ones Casino homepage.